The concept of “Strategic Technology Partnerships” has described our approach to business relationships from the very beginning. While it sounds natural to us, like with lots of “tribal language” it may be less clear to those outside our organization who are not yet partners of ours. Here’s exactly what we mean, one word at a time.
In 1996, it would have been impossible to imagine that 20 years later I would be sitting here writing this particular blog. At the time, when Gavin, Yanick, Rob and I spun the HOOPS Visualize technology out of Autodesk, we could hardly have been a more scrappy, scruffy start-up. We had no funding, were squatting in Autodesk offices, had no clear idea of how to run a company and certainly no clear idea of how we would grow over the long-term. We did know that there were customers relying on the HOOPS technology and we were determined to take care of them as job #1. Beyond that, I suppose like any start-up, we were hoping to survive long enough to not only support those partners, but also to eventually fuel innovation for many more development teams.