The reviews of Windows 8 are less then glowing – yet at the same time, Microsoft is essentially the only player for the Desktop, and complex new x86/x64 apps can still be built for the Windows Store. Developers will have to look at market realities alongside their fixed resources, which may already be spread thin building applications for iOS and Android, which dominate the mobile market with nearly two hundred million devices and growing. (Q2-2012 tablet shipments: iPad 65% / Android 22% / Kindle-Nook 13%). Will end-users drive demand for Windows Store apps as they upgrade to Windows 8 and latch onto Windows tablets, thus giving developers a more compelling reason to develop for the Windows Store? Or will it be driven more by developers of end-user apps and components, as they become willing and able to create new apps and/or port existing tools/apps to the Windows 8 environment?