All of us here at Tech Soft 3D care deeply about justice, fairness and equity, all of which are essential to our core value of Building Positive Relationships. We feel compelled to stand up and speak out in defense of these ideals inside our company, within our local communities and around the world. We urge you to join us on our Day for Equality on June 19th.
Every couple of years we come up with a theme here at Tech Soft 3D. We do this to help us focus on something that is particularly important for us to pay special attention to at a point in time as we grow. We do this because it helps us to strengthen some ‘organizational muscles’ that we will be exercising extensively during this next growth phase.
Topics: Our culture
The technology landscape is always evolving, being driven forward and pulled in exciting new directions by underlying macro trends. Right now, the Internet of Things (IoT), augmented reality (AR) and virtual reality (VR), mobile, and generative design are some of those trends that are starting to shape the engineering software space.
Software vendors would do well to pay attention to all of these areas: The trends overlap and intersect with one another in interesting ways, and even if some of the trends don’t seem relevant to your business today, that doesn’t mean they won’t be in the very near future.
Developing an engineering application has never been more complicated than it is in today's environment. As developers aim to meet customer needs and bring compelling products to market, there are challenges emerging from all corners of the industry.
Tech Soft 3D has been around now for 21 years and yet, just last week, someone I was talking to on the phone referred to us as a “start-up”! This has been happening on a pretty regular basis over the last 21 years. At one point it was certainly a true description of the company. But now? With 20 years of profitability and growth, offices around the world, and over 100 employees, we’re far beyond the start-up phase. So what is the threshold? Is it when you go public, or get acquired, or reach a certain annual revenue? It’s puzzling.
But it got me thinking.
Here in the U.S., hitting the age of 21 matters. (Barbarically) it’s when we can finally legally drink alcohol, and while quite a few rights come our way at 18, 21 is more often considered the real threshold into adulthood. A young adult, yes, but an adult nonetheless.
But if it takes a person 21 years to be grown-up, by the time a company is 21 years old, it’s considered quite seasoned. Yet in both cases – for individuals as well as organizations – there is still plenty to be learned by combining the benefits of experience with the qualities of youth.
That’s what we try to do here at Tech Soft 3D and perhaps that’s why, even after 21 years in business, people can still refer to us as a start-up. I like to think it’s because we’ve done a pretty good job of retaining the best parts of youth, including:
The concept of “Strategic Technology Partnerships” has described our approach to business relationships from the very beginning. While it sounds natural to us, like with lots of “tribal language” it may be less clear to those outside our organization who are not yet partners of ours. Here’s exactly what we mean, one word at a time.
In 1996, it would have been impossible to imagine that 20 years later I would be sitting here writing this particular blog. At the time, when Gavin, Yanick, Rob and I spun the HOOPS Visualize technology out of Autodesk, we could hardly have been a more scrappy, scruffy start-up. We had no funding, were squatting in Autodesk offices, had no clear idea of how to run a company and certainly no clear idea of how we would grow over the long-term. We did know that there were customers relying on the HOOPS technology and we were determined to take care of them as job #1. Beyond that, I suppose like any start-up, we were hoping to survive long enough to not only support those partners, but also to eventually fuel innovation for many more development teams.
I feel like talking about culture. Well, not culture exactly, but more about the stuff that often passes for culture these days.
Over the next decade, nearly 3.5 million manufacturing jobs will likely be needed in the United States — and 2 million of those jobs are expected to go unfilled due to a skills gap.