Tech Soft 3D Blog

Ron Fritz

Recent Posts

3-Rings, 1-Circus

Posted by Ron Fritz on Feb 28, 2019 4:20:33 PM

Every couple of years we come up with a theme here at Tech Soft 3D. We do this to help us focus on something that is particularly important for us to pay special attention to at a point in time as we grow. We do this because it helps us to strengthen some ‘organizational muscles’ that we will be exercising extensively during this next growth phase.

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Topics: Our culture

Four Key Technology Trends and How Companies Can Capitalize on Them

Posted by Ron Fritz on Oct 25, 2018 10:40:51 AM

The technology landscape is always evolving, being driven forward and pulled in exciting new directions by underlying macro trends. Right now, the Internet of Things (IoT), augmented reality (AR) and virtual reality (VR), mobile, and generative design are some of those trends that are starting to shape the engineering software space.

Software vendors would do well to pay attention to all of these areas: The trends overlap and intersect with one another in interesting ways, and even if some of the trends don’t seem relevant to your business today, that doesn’t mean they won’t be in the very near future.

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Topics: 3D, IoT, Software Development, Engineering Software, Hardware

A Strategic Approach to Today’s Engineering Software Challenges

Posted by Ron Fritz on Aug 11, 2017 12:43:48 PM

Developing an engineering application has never been more complicated than it is in today's environment. As developers aim to meet customer needs and bring compelling products to market, there are challenges emerging from all corners of the industry.

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Topics: HOOPS toolkit, CAD, Engineering, Manufacturing, 3D, Engineering Software

A 21-Year-Old Start-Up?

Posted by Ron Fritz on Jul 7, 2017 11:11:56 AM

Tech Soft 3D has been around now for 21 years and yet, just last week, someone I was talking to on the phone referred to us as a “start-up”! This has been happening on a pretty regular basis over the last 21 years. At one point it was certainly a true description of the company. But now? With 20 years of profitability and growth, offices around the world, and over 100 employees, we’re far beyond the start-up phase. So what is the threshold? Is it when you go public, or get acquired, or reach a certain annual revenue? It’s puzzling.

But it got me thinking.

Here in the U.S., hitting the age of 21 matters. (Barbarically) it’s when we can finally legally drink alcohol, and while quite a few rights come our way at 18, 21 is more often considered the real threshold into adulthood. A young adult, yes, but an adult nonetheless.

But if it takes a person 21 years to be grown-up, by the time a company is 21 years old, it’s considered quite seasoned. Yet in both cases – for individuals as well as organizations – there is still plenty to be learned by combining the benefits of experience with the qualities of youth.

That’s what we try to do here at Tech Soft 3D and perhaps that’s why, even after 21 years in business, people can still refer to us as a start-up. I like to think it’s because we’ve done a pretty good job of retaining the best parts of youth, including:

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Topics: Our culture, Industry Insight, Corporate Culture, Culture

Strategic Technology Partnerships

Posted by Ron Fritz on Jun 12, 2017 11:49:13 AM

The concept of “Strategic Technology Partnerships” has described our approach to business relationships from the very beginning. While it sounds natural to us, like with lots of “tribal language” it may be less clear to those outside our organization who are not yet partners of ours. Here’s exactly what we mean, one word at a time.

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Topics: Partners, Culture

Happy 20th Birthday, Tech Soft 3D

Posted by Ron Fritz on Nov 15, 2016 2:15:17 PM

4 Dudes-1.pngIn 1996, it would have been impossible to imagine that 20 years later I would be sitting here writing this particular blog.  At the time, when Gavin, Yanick, Rob and I spun the HOOPS Visualize technology out of Autodesk, we could hardly have been a more scrappy, scruffy start-up. We had no funding, were squatting in Autodesk offices, had no clear idea of how to run a company and certainly no clear idea of how we would grow over the long-term.  We did know that there were customers relying on the HOOPS technology and we were determined to take care of them as job #1. Beyond that, I suppose like any start-up, we were hoping to survive long enough to not only support those partners, but also to eventually fuel innovation for many more development teams.

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Topics: Culture

Culture Costume

Posted by Ron Fritz on Oct 31, 2016 1:22:02 PM

I feel like talking about culture. Well, not culture exactly, but more about the stuff that often passes for culture these days.

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Topics: Culture

Productivity is the Key to Maintaining the American Manufacturing Resurgence

Posted by Ron Fritz on Oct 19, 2016 4:26:39 PM

Over the next decade, nearly 3.5 million manufacturing jobs will likely be needed in the United Statesand 2 million of those jobs are expected to go unfilled due to a skills gap.   

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Topics: Manufacturing

If the Shoe (Doesn't Fit...)

Posted by Ron Fritz on Mar 15, 2016 3:33:57 PM

No, this blog isn’t about shoes, but I do think they provide a useful metaphor. This blog is about ‘fit’.

Whether or not someone is a ‘cultural fit’ is often talked about as being important. Those who say that are wrong. It’s not important. It’s absolutely vital!

So where do the shoes come in? Stick with me.

Shoes = person
Feet = your company culture.

When we interview someone for a position, it’s like going to a shoe store and trying on shoes. I’m looking for some dress shoes with particular qualities (resume review process), so I can walk right past the sandals, running shoes and snow boots. OK, I’m now looking at the dress shoes and find a style I like, discovering they only have a few options in my particular size (I’ve now winnowed it down to the serious interviewees). I then try on a couple of pairs and walk around the store for a few minutes (the interview process). The shoes address my needs and seem to fit fine, so I buy the pair I like best and walk out (they’re hired).

When I wear the shoes to work for the first time they hurt a bit at first, but I figure they’ll break in. However, I quickly discover that I need to wear those shoes every week for 40+ hours, so the little bit of tightness that seemed OK walking up and down the aisle in the store is causing me all sorts of pain – blisters, squished toes, etc.

But it’s not just me. In a sense, everyone working with those shoes is walking around in them all day, every day. Then to make matters worse, sometimes things get intense at work – so you have to run a mile or so in those shoes. Ouch! You try all sort of things to make the shoes fit better to reduce the pain, but no amount of lotion, band-aids or changing socks is going to make those shoes fit. Just admit it. These shoes don’t fit.

I suspect very few people stop to think about this story from the shoe’s perspective. If the shoe doesn’t fit your feet, you can bet your feet don’t fit that shoe. The poor shoe, who started out its life with you with such good intentions and high hopes, is trying its best to change shape. It knows it’s causing you blisters and it’s suffering too. It’s trying to stop the rubbing, but to no avail. To be clear, there’s nothing wrong with the shoes. They’re a good, quality brand and on the right set of feet, they’d be fantastic. But for your particular feet they can’t help it. They just rub and squeeze and scrape and it’s as painful for the shoes as it is for your feet.

In the end all you can do is stop wearing those shoes. Your feet aren’t going to change shape and neither are the shoes. The sooner you accept that, the better.

A clever metaphor, perhaps, but what to do about it?

First, take a longer walk in those shoes before you swipe your credit card, tuck the box under your arm and congratulate yourself for getting that shoe-shopping task scratched off of your to-do list. You’ll be living with those shoes a long time, so the more chance you give your feet to decide if those shoes fit, the better. Walk as long as the store manager will let you – around the block. Up a hill. Up and down the stairs. Try to work through something with the candidate. If at all possible, have them do a project for you on a consulting basis. Basically, if the store will allow it, try renting the shoes for a little while before committing to buy.

Second, know that what seems like just a little bit of a poor fit during your walk around the store will inevitably magnify into incredibly painful feet later. Don't delude yourself into thinking that with a little bit of stretching the shoes will be ‘broken in’ and eventually conform to your feet. They won’t. It will only get worse, so if you feel they may not fit when you are in the store, put them back on the shelf and keep looking.

And in the end, know there is no value judgment for shoes that don’t fit. Your feet don't fit those shoes just as much as those shoes don’t fit your feet. Those shoes will eventually find the feet that are just right for them and you should keep searching for the shoes that are just right for you.

Happy shopping!

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Topics: Our culture, Corporate Culture

Expanding and Elevating our “Raison d’Être"

Posted by Ron Fritz on Aug 26, 2015 11:08:47 AM

In my last two blogs, I talked about the lessons we learned and the upsides we experienced as a result of our Tetra4D acquisition. I’d like to complete the series by sharing how the act of contemplating that acquisition also pushed us to expand our mission. 

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Topics: Our culture

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