During the first week of October I was in Munich, Germany. As you might expect, there were plenty of highlights. Drinking beer at Oktoberfest was pretty great. Attending a Bayern Munich match with a friend was fun. Working on 2015 planning with my Tech Soft 3D colleagues was fruitful.
In the end, though, the main highlight was our HOOPS Technical Summit and TEC Talk events, which brought together a great cross-section of our customers and partners. Our stated goal for everyone there was to help them do two things: Learn and Connect.
Interestingly, but perhaps not surprisingly, the best learning happened between companies that occupy different vertical markets. During the HOOPS Technical Summit we had a series of brief presentations from customers in the BIM, CAE, CMM, CAD, PLM and DMU, and 3D printing markets, among others.
Yes, that’s a lot of acronyms.
As it turns out, companies, like birds, tend to flock around those with the same feathers – or at least those that use the same acronyms. The industry events they attend tend to be focused specifically on the markets they serve. We were heartened to hear so many of our customers talking about what they learned from hearing and seeing what companies in other markets are up to. Objective #1, learning, seemed to be working out well.
Then we got into the strong connecting part of the event. TEC Talk is intended to allow industry leaders to meet, talk, and, well, connect in a fun, social atmosphere. The cross-pollination continued with plenty of cross-industry conversations related to the disruptive forces companies are facing, such as web & mobile platform shifts, the rise of additive manufacturing, new uses of 3D downstream and more.
As the evening wore on, the intensity of the conversations seemed to increase, though objective witnesses have indicated that the free beer and wine may have been a contributing factor. Fair enough.
The cool part amidst all of this connecting was that the learning was not done. Not only did people continue to learn from one another but we heard from two interesting and entertaining speakers – Bertrand Sicot of SolidWorks and Al Dean of Develop3D. The presentations were thought-provoking – and so was the back-and-forth dialogue it generated afterward.
Thanks again to everyone who was able to make it to Munich earlier this month. Without you, there would have been less opportunity to learn and connect.
We’ll look forward to seeing you there next year for more of the same.