I first heard the word “co-opetition” from my friend Mike Payne years ago. And while I’m pretty sure it’s not even a word, I have yet to find a better way to describe it. Basically, it refers to cooperating with companies who you also consider competitors.
Component providers like Tech Soft 3D are typically behind the scenes, working hard to provide stable platform technologies to help our customers build successful software applications. Our job is more to be the workhorse of the industry, leaving the limelight to our customers. Rarely, if ever, do we see our work highlighted on the main stage.
The reviews of Windows 8 are less then glowing – yet at the same time, Microsoft is essentially the only player for the Desktop, and complex new x86/x64 apps can still be built for the Windows Store. Developers will have to look at market realities alongside their fixed resources, which may already be spread thin building applications for iOS and Android, which dominate the mobile market with nearly two hundred million devices and growing. (Q2-2012 tablet shipments: iPad 65% / Android 22% / Kindle-Nook 13%). Will end-users drive demand for Windows Store apps as they upgrade to Windows 8 and latch onto Windows tablets, thus giving developers a more compelling reason to develop for the Windows Store? Or will it be driven more by developers of end-user apps and components, as they become willing and able to create new apps and/or port existing tools/apps to the Windows 8 environment?
We were blown away by the many great people we connected with in our stand. It was the first time Tech Soft 3D exhibited, and it was a great success. There was plenty of interest in HOOPS Exchange, HOOPS Publish -- and 3D PDF as well. Despite being held in the heart of the German engineering sector, we had visitors from all over the world – Québec, the United States, France, Spain, Lithuania and Japan.
Recently we hosted an annual event – a reunion of the Ithaca Software team. Ithaca Software, for those who may not know, is the company whose talented engineers wrote the first generation of our flagship product, HOOPS Visualize. It’s since been re-written from the ground up, as that original version was first created more than 25 years ago. But the fact remains that the original idea was sound, the first architecture was prescient, and the value proposition is still valid a quarter-century later. No small feat in an industry as fast-moving as ours.