Tech Soft 3D Blog

3-Rings, 1-Circus

Posted by Ron Fritz on Feb 28, 2019 4:20:33 PM

Every couple of years we come up with a theme here at Tech Soft 3D. We do this to help us focus on something that is particularly important for us to pay special attention to at a point in time as we grow. We do this because it helps us to strengthen some ‘organizational muscles’ that we will be exercising extensively during this next growth phase.

Read More

Topics: Our culture

A 21-Year-Old Start-Up?

Posted by Ron Fritz on Jul 7, 2017 11:11:56 AM

Tech Soft 3D has been around now for 21 years and yet, just last week, someone I was talking to on the phone referred to us as a “start-up”! This has been happening on a pretty regular basis over the last 21 years. At one point it was certainly a true description of the company. But now? With 20 years of profitability and growth, offices around the world, and over 100 employees, we’re far beyond the start-up phase. So what is the threshold? Is it when you go public, or get acquired, or reach a certain annual revenue? It’s puzzling.

But it got me thinking.

Here in the U.S., hitting the age of 21 matters. (Barbarically) it’s when we can finally legally drink alcohol, and while quite a few rights come our way at 18, 21 is more often considered the real threshold into adulthood. A young adult, yes, but an adult nonetheless.

But if it takes a person 21 years to be grown-up, by the time a company is 21 years old, it’s considered quite seasoned. Yet in both cases – for individuals as well as organizations – there is still plenty to be learned by combining the benefits of experience with the qualities of youth.

That’s what we try to do here at Tech Soft 3D and perhaps that’s why, even after 21 years in business, people can still refer to us as a start-up. I like to think it’s because we’ve done a pretty good job of retaining the best parts of youth, including:

Read More

Topics: Our culture, Industry Insight, Corporate Culture, Culture

If the Shoe (Doesn't Fit...)

Posted by Ron Fritz on Mar 15, 2016 3:33:57 PM

No, this blog isn’t about shoes, but I do think they provide a useful metaphor. This blog is about ‘fit’.

Whether or not someone is a ‘cultural fit’ is often talked about as being important. Those who say that are wrong. It’s not important. It’s absolutely vital!

So where do the shoes come in? Stick with me.

Shoes = person
Feet = your company culture.

When we interview someone for a position, it’s like going to a shoe store and trying on shoes. I’m looking for some dress shoes with particular qualities (resume review process), so I can walk right past the sandals, running shoes and snow boots. OK, I’m now looking at the dress shoes and find a style I like, discovering they only have a few options in my particular size (I’ve now winnowed it down to the serious interviewees). I then try on a couple of pairs and walk around the store for a few minutes (the interview process). The shoes address my needs and seem to fit fine, so I buy the pair I like best and walk out (they’re hired).

When I wear the shoes to work for the first time they hurt a bit at first, but I figure they’ll break in. However, I quickly discover that I need to wear those shoes every week for 40+ hours, so the little bit of tightness that seemed OK walking up and down the aisle in the store is causing me all sorts of pain – blisters, squished toes, etc.

But it’s not just me. In a sense, everyone working with those shoes is walking around in them all day, every day. Then to make matters worse, sometimes things get intense at work – so you have to run a mile or so in those shoes. Ouch! You try all sort of things to make the shoes fit better to reduce the pain, but no amount of lotion, band-aids or changing socks is going to make those shoes fit. Just admit it. These shoes don’t fit.

I suspect very few people stop to think about this story from the shoe’s perspective. If the shoe doesn’t fit your feet, you can bet your feet don’t fit that shoe. The poor shoe, who started out its life with you with such good intentions and high hopes, is trying its best to change shape. It knows it’s causing you blisters and it’s suffering too. It’s trying to stop the rubbing, but to no avail. To be clear, there’s nothing wrong with the shoes. They’re a good, quality brand and on the right set of feet, they’d be fantastic. But for your particular feet they can’t help it. They just rub and squeeze and scrape and it’s as painful for the shoes as it is for your feet.

In the end all you can do is stop wearing those shoes. Your feet aren’t going to change shape and neither are the shoes. The sooner you accept that, the better.

A clever metaphor, perhaps, but what to do about it?

First, take a longer walk in those shoes before you swipe your credit card, tuck the box under your arm and congratulate yourself for getting that shoe-shopping task scratched off of your to-do list. You’ll be living with those shoes a long time, so the more chance you give your feet to decide if those shoes fit, the better. Walk as long as the store manager will let you – around the block. Up a hill. Up and down the stairs. Try to work through something with the candidate. If at all possible, have them do a project for you on a consulting basis. Basically, if the store will allow it, try renting the shoes for a little while before committing to buy.

Second, know that what seems like just a little bit of a poor fit during your walk around the store will inevitably magnify into incredibly painful feet later. Don't delude yourself into thinking that with a little bit of stretching the shoes will be ‘broken in’ and eventually conform to your feet. They won’t. It will only get worse, so if you feel they may not fit when you are in the store, put them back on the shelf and keep looking.

And in the end, know there is no value judgment for shoes that don’t fit. Your feet don't fit those shoes just as much as those shoes don’t fit your feet. Those shoes will eventually find the feet that are just right for them and you should keep searching for the shoes that are just right for you.

Happy shopping!

Read More

Topics: Our culture, Corporate Culture

Expanding and Elevating our “Raison d’Être"

Posted by Ron Fritz on Aug 26, 2015 11:08:47 AM

In my last two blogs, I talked about the lessons we learned and the upsides we experienced as a result of our Tetra4D acquisition. I’d like to complete the series by sharing how the act of contemplating that acquisition also pushed us to expand our mission. 

Read More

Topics: Our culture

The Upsides of Acquiring Tetra4D

Posted by Ron Fritz on Jul 23, 2015 9:13:00 AM

In my previous blog, I mentioned what we learned from our acquisition of Tetra4D. Now I’d like to share the positives we discovered. These are a few upsides we see already, but we expect more to emerge. Though we had to learn some lessons along the way, there haven’t been any serious downsides, just new and interesting challenges to grapple with. In short, I would absolutely do it again.

Read More

Topics: Our culture, Industry Insight, Tetra4D

5 Lessons We’ve Learned since Acquiring Tetra4D

Posted by Ron Fritz on Jul 16, 2015 9:00:00 AM

In a previous blog, I noted how incredibly rare it is for a company to give an honest assessment of how things panned out after an acquisition, both positively and negatively. In the heady first days, there is always talk of synergies, new markets, revenue growth, combined talents, etc. But we all know that things very rarely go exactly as planned, which means that there are surprises (of both the positive and negative variety) to learn from. If only those lessons were routinely and widely shared.

Read More

Topics: 3D PDF Reader, Our culture, 3D PDF, Partners, Industry Insight, Tetra4D

Climbing the Steep Pyramid of Employee Satisfaction

Posted by Ron Fritz on Apr 7, 2015 8:12:00 AM

Like any company trying to be successful over the long haul, we try hard to make sure Tech Soft 3D is a great place to work. We want talented people to enjoy their work and stay part of the team for a long time. We also want those talented people to be happy, because happy people are productive people.

Read More

Topics: Our culture

Brand Promises and Core Values: Two Sides of the Same Coin

Posted by Ron Fritz on Mar 24, 2015 9:00:00 AM

In my last blog entry I talked about our brand promise of being Dependable, Dynamic and Durable.  Someone got in touch with me to ask how this related to our Core Values, which I have written about in the past.

Read More

Topics: Our culture, Partners

Creating the Future

Posted by Ron Fritz on Feb 23, 2015 10:20:00 AM
A couple of weeks back, I had the opportunity to hear Dr. Michio Kaku – theoretical physicist, futurist, popular author and television personality — speak at SOLIDWORKS World. As I expected, he was smart, insightful, funny and all-around entertaining. Dr. Kaku spoke about the future of the world around us: the things we’ll create, the places we’ll go, the way we’ll live, the worlds we’ll explore. He did a great job, and at the end I found myself thinking, “Well of course all of those things will happen. They’re already happening all around us!”

Dr. Kaku is renowned for taking futuristic and scientific topics and communicating them to broad audiences. As a result, it struck me as odd that I didn’t find much of his speech surprising. That is, until I overheard a mechanical engineer talking about how his company is actively working on some of the thing Dr. Kaku was talking about.

Read More

Topics: Our culture, Conferences

Sales without Commission

Posted by Ron Fritz on Dec 17, 2014 11:00:00 AM

We’ve recently made the somewhat controversial decision to entirely eliminate the idea of “sales commissions.” It’s not a move many companies make because it bucks conventional wisdom. However, we think this move will help us achieve even stronger organizational alignment and greater results.

Read More

Topics: Our culture

Subscribe via E-mail

Latest Posts

Follow Me